supplemental assignment

since some of you have asked about ways to improve your midterm grade, I've decided to offer a supplementary assignment. It will be pass/fail and if you pass, you will bring up your midterm grade by a full letter grade. Thus, a D will be a C, a C will become a B, etc. Here are the requirements:

• Must be 5 pages, double-spaced, typed
• Must use proper citations (either MLA or APA)
• Please proofread - no spelling, grammar or structural mistakes

Please find a current event that relates to the concepts discussed in class. For example, EMI dropping DRM for its online music sales on itunes, or Viacom suing Google over copyright violation, or the debate over Net Neutrality.

Write a 5 page analysis of the issues involved in the topic: Why is this significant? Who does it affect? How should competitors respond? In your opinion, if this a wise strategic move? What do you predict the outcome will be? How does it affect consumers? How will it affect the industry? Is it a positive or negative development?

Please submit your topic for approval to me by next class, Thursday April 12th and submit the paper by Thursday April 19th.

please let me know if you have any questions.