Wednesday, May 2, 2007
Is this the ultimate form of censorship on the Internet? Many are saying that they have lost their respect for Digg and that May 1 is the day "Digg Died."
Friday, April 20, 2007
Thursday, April 19, 2007
The new due date is Monday, May 7th by 5pm. No late papers will be accepted. I'll be on a plane a few hours later and unreachable, so please make sure you hand in the paper by 5pm. No extensions, no exceptions.
Wednesday, April 18, 2007
Vice President, Managing Director - LA
Prior to joining Avenue A | Razorfish, David was vice president of e-commerce for Liz Claiborne where he led the interactive strategy across all 40+ brands of the fashion conglomerate. Before that, he was the vice president of e-commerce operations for J.Crew where he grew the online business to over $100 million. David has also held various marketing management positions at American Express and Diagnostic Research. He holds a BS from the
Tuesday, April 17, 2007
Monday, April 16, 2007
Friday, April 13, 2007
Thursday, April 12, 2007
Angela Wilson Gyetvan is VP, Marketing and Content for Revver, the first service that allows video creators to share and monetize their work across multiple platforms: internet, mobile and broadcast. She has more than 18 years of expertise in product launches and brand-building activities for companies targeting experience-hungry and media-savvy consumers. She has held executive positions with Four Seasons Hotels and Resorts, Food.com, Electronic Arts, Broderbund Software, and Napa Valley Kitchens. Accolades have included being named “Guerilla Marketer of the Year” by Brandweek, and honored as a women leader in business by the Haas School at UC Berkeley. She holds a BA from Duke University and an MBA from the College of William and Mary, and is a member of Film Independent, Step Up Women’s Network, and the Junior League of Los Angeles. She spends her free time exploring pop culture, fashion and political activism with her daughter, and collaborating on a wine blog for women called “Wine Giques.”
Thursday, April 5, 2007
- Must be 5 pages, double-spaced, typed
- Must use proper citations (either MLA or APA)
- Please proofread - no spelling, grammar or structural mistakes
Write a 5 page analysis of the issues involved in the topic: Why is this significant? Who does it affect? How should competitors respond? In your opinion, if this a wise strategic move? What do you predict the outcome will be? How does it affect consumers? How will it affect the industry? Is it a positive or negative development?
Please submit your topic for approval to me by next class, Thursday April 12th and submit the paper by Thursday April 19th.
please let me know if you have any questions.
Wednesday, April 4, 2007
Tuesday, April 3, 2007
1) See how tall I could make a building (and I'll be damned if that tower fell over before I wanted it to).
2) Copy the buildings on the box in their exact form (I'm a perfectionist).
3) Race a friend to see who could build the most complete structure with as many blocks as possible the fastest (I always won).
Monday, April 2, 2007
Sunday, April 1, 2007
Anyone think that this may be another on of Google's April Fools jokes?
Friday, March 30, 2007
Thursday, March 29, 2007
Tuesday, March 27, 2007
Event Info Name: PEREZ HILTON
Tagline: A Night of Gossip with the Queen of All Media
Host: Program Board
Date: Tuesday, March 27, 2007
Time: 7:00pm - 8:25pm
Location: Taper Hall 101
Contact Info Email: email@example.com
Sunday, March 25, 2007
Saturday, March 24, 2007
Friday, March 23, 2007
Thursday, March 22, 2007
Bob Remeika is a Sr. Developer and Architect at AvenueA-Razorfish, the leading interactive agency in the world. He has worked on a wide range of large scale technical implementations for companies such as Yahoo, Adidas, and Sony. His current focus is in cutting edge Web 2.0 technologies and usability design with a mind for applying engineering best practices to create highly immersive rich internet applications.
Bob Remeika has over 8 years of experience in his field.
The Architecture of Innovation by Larry Lessig
Tuesday, March 20, 2007
I had wanted justin or phil cassens from indie911 to come speak to the class, but it looks like that may be difficult in terms of scheduling. would have been interesting to hear their take on myspace restricting the use of their widget.
what do you guys think? does this affect how you use myspace? what impact, if any, do these kinds of restrictions have on your enjoyment of myspace? do you think this is a wise strategic move on FOX's part?
- this week, 3/22: bob remeika, avenue a/razorfish
- 3/29: nicole lewis, activision
- 4/5: chris williams, fanlib
- 4/12: angela gyetvan, revver
- 4/19: david towers, also of avenue a/razorfish but since its an agency, bob and david work on different accounts and functions
4/26 review class is cancelled, but happy to schedule an alternative optional class that week.
Monday, March 19, 2007
'Hillary 1984': Unauthorized Internet ad for Obama converts Apple Computer's '84 Super Bowl spot into a generational howl against Clinton's presidential bid
while I don't intend to persuade anyone politically, I do want to share this article on an interesting - and unauthorized - remix of the famous apple 1984 ad and a pro-obama/anti-hillary attack ad circulating online. welcome to the new political paradigm. obama ad below. original apple ad (that caused quite a stir back in 1984 below the obama ad. watch both).
Wednesday, March 14, 2007
Friday, March 9, 2007
Thursday, March 8, 2007
SVP, Performance Marketing
Fox Interactive Media
As the Senior Vice President of Fox Interactive Media, Marco Ilardi
oversees the development of potential advertiser offerings across FIM's
network of websites. Prior to working at FIM, Marco was the Senior Vice
President and General Manager at Intermix Media where he was responsible
for the maximization of all revenue derived from Intermix web
properties. During his term at Intermix, Marco assisted in launching
Myspace.com and many other initiatives that eventually put the company
on the map. With the runaway success of Myspace and other properties,
Intermix Media was purchased by FIM in 2005.
see you all in class.
Tuesday, March 6, 2007
Monday, March 5, 2007
Wednesday, March 28
FAQ@A presents Perez Hilton: An Insider's Take on Celebrity Culture, Blogging, and Gays in Hollywood
Join communication school director Larry Gross for a discussion with Perez Hilton about celebrity gossip, blogging, and gay visibility in Hollywood. >From the organizers: "Hilton's gossiping has generated nearly 5 million visits in a day. He feeds the celebrity gossip addiction for those who crave salacious details, compromising photos, and biting commentary about Hollywood's most famous celebrities. Hilton also uses his blog to discuss gay and lesbian issues, and to advocate for a number of causes." This event is sponsored by Friends and Queers at Annenberg. Lunch will be served.
12:00 pm. Annenberg Room 207.
Friday, March 2, 2007
also, here is the link to the guardian article that includes every disturbing search query by the wronged husband we discussed in class today.
and last, here is the link to the claritas PRIZM data that allows you to cluster psychographic groups by zip code. enjoy.
Thursday, March 1, 2007
Wednesday, February 28, 2007
i thought it as brilliant- simple, fun, and a great concept. it seems as if licensing the clips from the major studios will pave the way for new multimedia content that will be featured on the iPhone.
Tuesday, February 27, 2007
Thursday, February 22, 2007
Wednesday, February 21, 2007
Sunday, February 18, 2007
Thursday, February 15, 2007
Did anyone else enjoy Rebecca Woolf today? Just curious. :)
just a reminder - today's speaker is rebecca woolf of girls gone child and babble. rebecca was mentioned in last week's Time magazine and she posted a response on her blog. she'll be discussing this dust-up on the issue of our intersecting private and public spheres, as well as her experiences writing the blog, getting a book deal and hosting chats for the starlight foundation. see you all later.
Downtown Long Beach has it. Culver City has. Now it looks like all of LA will have it too - by 2009. Villaraigosa plans to install municipal wifi across LA: "Such a project, covering 498 square miles of the sprawling city, would be a massive undertaking, costing somewhere around $54-$62 million." Of course, the day the mayor made this announcement, Houston decided to one up us, and announced a plan for 600 sq miles of free wifi.
Its not clear yet if LA's free wifi will be as "free" as Culver City's - which installed filtering software to prevent illegal downloads and surfing porn. The software can also prevent all peer to peer traffic, even the legal exchange of content. (but its unclear if that has ever been activated).
what do you guys think? does this amount to goverment censorship or protection? does it defeat the purpose of free wifi or enhance it?
Wednesday, February 14, 2007
Tuesday, February 13, 2007
Thanks to the internet and the evolution of web-based software programs in schools, however, many of those geographic barriers no longer exist. Now, a new online community has emerged that promises to democratize the process of curriculum development, giving educators the ability to tailor instructional content to the needs of their students, wherever they are, free of charge.
Dubbed the "Wikipedia of curriculum" by its creators, the online community known as Curriki -- accessible at www.curriki.org -- aims to provide a place online where educators from anywhere in the world can post curricula and lesson plans for review and use by fellow classroom teachers.
This can also be related to last week's class where the guest speaker was taking about "point-of-reception" marketing, and Toyota is marketing to those who have not necessarily considered the Toyota brand. Who knows, their point of greatest receptivity might be through Second Life.
P.S. Feel free to tell your parents about the new site!!
Monday, February 12, 2007
(I couldn't figure out how to post the video so here is the link.)
far be it for me to advocate illegal downloading, or encouraging piracy, but just as an fyi: boingboing points us to this site, that allows you to download all of this year's oscar-nominated movies:
OscarTorrents is an audacious new site from The Pirate Bay: a search-engine for torrents of this year's Oscar nominees.from the site itself:
OscarTorrents is the Oscars as it should be -- everyone can download the year's nominations using the popular BitTorrent service, watch the movies, then use our rating system to choose their favourites. Why restrict the voting to a few bought-off jurors when the whole world can have their say?
Comm 321 Midterm Paper Assignment
Due Date: March 8, 2007 by end of class
Relationships and CMC
Your paper must be based on the assigned readings on these topics. You should also include additional sources, but to satisfy the assignment your paper must clearly demonstrate that you have read and integrated the specific assigned material into your approach to the topic. The primary criterion for grading the paper will be how well you have used the reading materials to answer the questions posed.
Paper Length: 6-8 pages
References: Minimum of eight articles.
Assignment: Drawing upon your personal experiences (your blog, your social network profile, your “wild card” community, and even your email interaction), please examine how computer-mediated communication contributes to the formation and maintenance of relationships. What is different about relationships formed and maintained through CMC, as compared to face-to-face, and what is the same? In what ways is our ability to express ourselves constrained or expanded through virtual communication? How have the communities you participate in contributed to the process of identity formation? What constitutes a successful virtual community and what failures have you recognized? Use concrete examples from your experiences on Blogger, Myspace and Facebook, SecondLife, Youtube, Wikipedia, etc.
In addition to the assigned readings, feel free to also use the articles and books below as the source material for your paper. You may also search for additional relevant sources though Lexis-Nexis, the USC library, and the E-Resources available through USC’s library (http://was.usc.edu/eresources/isd/)
Baker, P. (2001). Moral panic and alternative identity construction in usenet. Journal of Computer-Mediated Communication [On-line], 7 (1). Available: http://jcmc.indiana.edu/vol7/issue1/baker.html
Birnie, S. A., & Horvath, P. (2002). Psychological predictors of Internet social communication. Journal of Computer-Mediated Communication [On-line], 7 (4). Available: http://jcmc.indiana.edu/vol7/issue4/horvath.html
Boneva, K., Kraut, R., & Frolich, D. (2001). Using e-mail for personal relationships. The difference gender makes. Available: http://www.cs.cmu.edu/~kraut/RKraut.site.files/articles/boneva02-Email-DifferenceGenderMakes.pdf
Flanagin, A., Tiaamornwong, V., O'Connor, J., & Seibold, D. (2002). Computer-mediated group work: The interaction of member sex and anonymity. Communication Research, Vol 29(1), 66-93. Available: http://crx.sagepub.com/cgi/content/abstract/29/1/66
Krikorian, D.H., Lee, J-S., Chock, T.M., & Harms, C. (2000). Isn't that spatial?: Distance and communication in a 2-D virtual environment. Journal of Computer-Mediated Communication [On-line], 5 (4). Available: http://jcmc.indiana.edu/vol5/issue4/krikorian.html
Knox, D., Daniels, V., Sturdivant, L., Susman, M. E. (2001). College student use of the Internet for mate selection. College Student Journal, 35 (1), 158-160. Available: http://findarticles.com/p/articles/mi_m0FCR/is_1_35/ai_74221519
McKenna, K. Y. A., Green, A. S., & Gleason, M. E. J. (2002). Relationship formation on the Internet: What's the big attraction? Journal of Social Issues, Vol 58(1), Spr 2002, 9-31. Available: http://jrichardstevens.com/articles/McKenna-onlinerelation.pdf
Parks, M.R., & Floyd, K. (1996). Making friends in cyberspace. Journal of Computer-Mediated Communication [On-line], 1 (4). Available: http://jcmc.indiana.edu/vol1/issue4/parks.html
Putnam, R.D. 2000. Bowling Alone: The Collapse and Revival of American Community.
Walther, J., Slovacek, C., & Tidwell, L. (2001). Is a picture worth a thousand words?: Photographic images in long-term and short-term computer-mediated communication. Communication Research, Vol 28(1), 105-134. Available: http://crx.sagepub.com/cgi/content/abstract/28/1/105
Wellman, B., et al. 2001. Does the Internet increase, decrease, or supplement social capital? Social networks, participation, and community commitment. American Behavioral Scientist 45(November):437-456.
Sunday, February 11, 2007
For more info and pictures visit:
Saturday, February 10, 2007
Friday, February 9, 2007
Here's the link to the 20/20 page which includes a few clips and such on the subject:
"Caught on Tape"
Get outta my phone!
Spammers are getting crafty - they're sending text messages to your cell phone. But Fortune's Julie Schlosser is fighting back.
Thursday, February 8, 2007
Recommended, but not required, is this article from the UN Chronicle: Digital Divide into Digital Opportunities.
Additionally, I unfortunately have to cancel our April 26th class. that was supposed to be our conclusion and review class. if you feel you need a review class in order to work on your final papers, I'm happy to schedule a supplementary class, or try to conduct the class online.
see you all later today.
Wednesday, February 7, 2007
Tuesday, February 6, 2007
Monday, February 5, 2007
so, what's your favorite? overall, I'd say they were pretty disappointing.
my favorite isn't exactly new - in ran in theaters last summer and has been all over youtube for months now, but I just love it - the coca-cola video game ad. not only does it subvert Grand Theft Auto's unrelenting violence and grittiness celeverly, but it also draws from and further's coke's brand attributes. It continues the coke tradition from its Vietnam-era "I'd Like to Teach the World to Sing" (yes, that song was originally a coke advertisement, and no, I dont really remember it when it first ran on TV). its been such a long time since coke was making great ads. I'm glad they are again.
Saturday, February 3, 2007
Friday, February 2, 2007
Thursday, February 1, 2007
Wednesday, January 31, 2007
Superbowl ads ditch the Superbowl for YouTube
after it was brought up last week in class, thought you might enjoy colbert's take on microsoft's attempt to edit wikipedia.
and for an academic take on "the wisdom of crowds" you might want to check out James Surowiecki's book with that title.
Tuesday, January 30, 2007
Saturday, January 27, 2007
Not all the professors are listed on this website, so lots of times I'll use www.ratemyprofessor.com as a back-up site too.
Friday, January 26, 2007
Thursday, January 25, 2007
for some reason, google video doesn't seem to recognize me as a blogger user, despite the fact ITS THE SAME COMPANY. incompatibility sucks. so I can't post Revolution OS directly on the blog, but you can find it here, in case you want to listen to the dulcet, scandinavian-inflected tones of Linus Torvalds to lull you to sleep.
I also want to point you guys to an article in today's nytimes on netflix's new entry into the semi-crowded streaming video space. best thing about the netflix service: if you're already a subscriber, its there. no additional fees. other best part: your usage is metered by time, not per movie:
But the huge, mind-bending, game-changing advantage of this model is that you can channel-surf movies just the way you channel-surf TV. You can watch 15 minutes of “Single White Female,” decide you’re more in the mood for a documentary, and switch over to “Super Size Me.” When a buddy tells you that “Twister” is lame except for the climactic final sequence, you can fast-forward right to that part. You can watch the beginning of “Gladiator” tonight, and watch the rest of it a month later, without having to re-rent it or pay late fees.worst part: its streaming instead of downloaded, which means you have to be connected to the Internet to watch. not a problem if you're lying in bed at home, but much less convenient if you're on a plane.
what do you think? do you think this will be the "killer app" that will lead to the death of the DVD? would you use it? why or why not? what affect do you think this will have on the movie business? positive? negative? neutral?
Yesterday Forbes released it's first annual Top 25 Web Celebs and next week's speaker, Jason Calacanis, comes in at number 23 on the list.
This week we don't have a speaker, but after lecture and discussion we will be viewing the documentary Revolution OS, a look at the open source software movement and an illuminating look at the economies of online cooperation.
see you later.
Wednesday, January 24, 2007
Monday, January 22, 2007
Friday, January 19, 2007
I discovered this site last year and its basically a music search engine/ radio service where users can type in a band name and search for similar bands. The program is interesting in that it identifies patterns in music for the band you're searching and matches it to similar patterns others. Its great for discovering new music.
I'm wondering what your thoughts - how do you define community? is it possible to create the emotional bonds online that are necessary to call a group a 'community'? is it better than offline? worse? do we need to re-define what we mean by community?
Wednesday, January 17, 2007
you are under no obligation to attend this festival, but it IS free to college students, if this is something that interests you:
High school and college students with valid ID will be admitted free to the panel portion of the event if they RSVP with full name, address and contact information to DIYConvention@aol.com by Feb. 1, 2007.I know you all have a lot of classwork, some of you hold jobs, etc so again, let me reiterate - this is entirely voluntary and does not impact your class grade. just thought some of you might find it interesting.
first, How Yahoo Blew It. A great recap on how yahoo tried to cobble together a competitor to google but was hamstrung by corporate inefficiencies, turf wars and a lack of a clear strategic vision.
second, Why Joost Is Good for TV - this is a project founded by the same guys who invented Kazaa and Skype. Next up for them is TV - they're getting a ton of buzz lately and I'm participating in the beta test. will let you know more about that as it progresses.
Tuesday, January 16, 2007
Interesting op-ed in the nytimes today on gadget incompatibility and the consumer electronics industry's attempts to limit consumer freedom - how you use technology, your ability to copy and distribute content, and how consumers find ways around ever-tightening restrictions.
thoughts? opinions? what does 'digital freedom' mean to you? have you found ways around a device or technologies intended use?
Monday, January 15, 2007
Friday, January 12, 2007
leave your thoughts in the comments.
Thursday, January 11, 2007
Wednesday, January 10, 2007
I prefer not to post my email or phone number online, but will provide this to you in class.
A globe-spanning web of computer networks offers millions of users the opportunity to exchange electronic mail, transfer files, search databases and retrieve information from remote libraries, take part in real-time conferences, run software on distant computers, buy products in online marketplaces, view images from galleries and museums, and participate in discussion groups on topics from autism education to yacht design. The growth of the Internet has been explosive in recent years. The number of users on these networks has been growing at a staggering pace.
The convergence of computer and communication technologies is becoming a social convergence as well. The global reach of the Internet not only facilitates communication among members of existing distributed groups and teams, but perhaps more importantly it provides a medium for the formation and cultivation of new relationships through virtually instantaneous access to thousands of potential contacts with compatible interests and spheres of expertise.
COMM 321 is designed to acquaint undergraduate students in ASC with the fundamentals of developing and distributing content for this rapidly growing medium, primarily as participants in social networking, blogs, and online video-sharing sites. Students will also consider the uses and gratifications of the Web, how such issues as commercialization, privacy, and the digital divide influence Web content, and how the Web contributes to the formation and maintenance of interpersonal relationships.
The course will meet in ASC230. All units in the Lab are connected to USCnet, providing full access to the scf, library resources, and the Internet. Students who have not yet activated their email accounts should go here (http://www.usc.edu/go/firstlogin) to do so. To learn about the steps required to set up a web page at USC, go here (http://www.usc.edu/uscweb/authoring/ppages.html). These procedures will be reviewed in class to make sure that everyone has a working email account and basic web page.
Components of the Course Grade:
- In-class participation: 25%
- Online participation in a virtual community: 25%
- Mid-term Paper: 25%
- Final Term Paper: 25%
Academic Integrity Policy
Any student requesting academic accommodation based on a disability is required to register with Disability Services and Programs (DSP) each semester. A letter of verification for approved accommodations can be obtained from DSP. Please be sure the letter is delivered to the instructor as early in the semester as possible. DSP is located in STU 301 and is open , Monday through Friday. The phone number for DSP is (213) 740-0776."
Outline of the 15 course meetings
Week 1: Introduction
1. A Short History of the Internet by Bruce Sterling
2. Finding One's Own Space in Cyberspace by Amy Bruckman
Week 2: Virtual Communities: Introduction
- This week we will broadly review how to define community, examine the unique attributes of virtual communities, and review some of the social experiments taking place online.
1. Communities in Cyberspace by Peter Kollock and Marc Smith
2. A Slice of Life in my Virtual Community by Howard Rheingold
3. Virtual Communities: Abort, Retry, Failure? By Jan Fernback & Brad Thompson
Week 3: Virtual Communities: Rules and Regulation
- This week we will examine how virtual communities work and evolve, and what are their limitations.
1. The Economies of Online Cooperation: Gifts and Public Goods in Cyberspace by Peter Kollock
Week 4: Virtual Identity: Race, Class and Gender
- This week we will examine how users formulate and experiment with identity and self-perception online, and some of the pitfalls virtual communities encounter.
1. Gender Swapping on the Internet by Amy Bruckman
2. Self Without Body: Textual Self-Representation in an Electronic Community by Mark Giese
3. How Women and Men Use the Internet: Women are catching up to men in most measures of online life by Deborah Fallows
http://www.pewinternet.org/PPF/r/171/report_display.asp (download pdf)
Week 5: Breaking the Fourth Wall: When Real and Virtual Communities Collide
- This week we will examine how virtual and physical communities intersect, and how users deal with loss and grief on the Internet.
1. Getting real: Virtual communities that break the fourth wall by Derek M. Powazek
2. Searching for Barry Goldstein: Virtual Community -- Real Loss by Leonard Grossman
3. Community Participation and Internet Use after September 11: Complementarity in Channel Consumption
4. The Internet’s Growing Role in Life’s Major Moments by John Horrigan, Lee Rainie
http://www.pewinternet.org/PPF/r/181/report_display.asp (download pdf)
Week 6: The Digital Divide
- This week we will take a look at how social, educational, racial and cultural inequalities manifest themselves online. We will also focus on what, if anything, can be done to address these inequalities, on both a local and global scale.
1. Digital Divisions: There are clear differences among those with broadband connections, dial-up connections, and no connections at all to the internet by Susannah Fox
http://www.pewinternet.org/PPF/r/165/report_display.asp (download pdf)
2. The Breakthrough of That Dance Video, the Future of YouTube and the Wisdom of Google by Virginia Heffernan
Week 7: The New Social Networks
- This week we will address the growth of social networks, what constitutes a successful network, and why some fail where others have succeeded.
- Midterm paper due
1. Friendster lost steam. Is MySpace just a fad? By Danah Boyd
2. Addendum: Friendster lost steam. Is MySpace just a fad? By Danah Boyd
3. Copy and Paste Literacy: Literacy Practices in the Production of a Myspace Profile by Dan Perkel
Week 8: The Privacy Paradox
- This week we will take a look at some of the burgeoning privacy issues engendered by the rise of social networks, and the intersection of the private and public spheres.
1. A Privacy Paradox: Social Networking in the
2. Imagined Communities: Awareness, Information Sharing and Privacy on the Facebook by Alessandro Acquisti and Ralph Gross
Week 9: Networks, power and politics
- This week we will inspect how the Internet influences political processes, how powerful is the blogosphere in affecting political change and how can we measure its strength?
1. The new blogocracy by Danah Boyd
2. The Power and Politics of Blogs by Daniel Drezner
3. Social Media and the Networked Public Sphere by Ulises Ali Mejias
4. How can we measure the influence of the Blogosphere? by Kathy E. Gill
Week 10: Open Source and Web 2.0
- This week we will attempt to define innovation online. Is it simply technological invention or is it dependent upon the collective knowledge and contributions of networks? How does copyright encourage or stifle innovation?
1. The Architecture of Innovation
2. What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software by Tim O’Reilly
Week 11: Copyright, Piracy and Distribution
- This week we will address the issue of piracy and copyright in entertainment industry. How does the industry protect itself? What can be done to curtail piracy? How do consumers resist and react to the industries’ attempts to enforce copyright protections?
1. Courtney Love does the math by Courtney Love
2. Innovating Copyright by Larry Lessig
3. Second Life Will Save Copyright by Jennifer Granick
Week 12: Remixing, Mashups and Participatory Culture
- This week we will take a look at mashups and remixed cultural artifacts and examine their function as forms of aesthetic dissent. We will use mashups and remixes to understand how the traditional producer-consumer power dynamic is currently being subverted and used by consumers to react against tightening control over intellectual property.
1. Mash it up! Hearing a new musical form as an aesthetic resistance movement by
Week 13: Video Games
- This week we will look at one of the fastest growing sectors of the entertainment industry: video games. In this class we will examine the role of video games not just as an economic commodity, but also as a cultural commodity with a unique social dynamic that is changing the way we tell stories, they way we interact with each other, and the ways in which we understand the world.
1. The Day the Grid Disappeared by Mark Wallace
Week 14: Advertising and Marketing, E-commerce
- This week we will address two of the primary revenue models for the Internet: advertising and e-commerce. We will discuss how online advertising differs, if at all, from traditional advertising models, what are some of the advantages and disadvantages to advertising online, and what the future of online advertising holds. This week we will also examine ecommerce. We will attempt to understand how virtual communities intersect with online commerce, how they can help or hurt a brand, and some of the most prevalent commerce models.
Week 15: Conclusion and Review
- Today, we will spend some time reviewing the semester’s lectures and reading assignments, in preparation for the final paper.
- No readings