marketingvox provides a handy roundup of all the places you can watch the super bowl ads online.
so, what's your favorite? overall, I'd say they were pretty disappointing.
my favorite isn't exactly new - in ran in theaters last summer and has been all over youtube for months now, but I just love it - the coca-cola video game ad. not only does it subvert Grand Theft Auto's unrelenting violence and grittiness celeverly, but it also draws from and further's coke's brand attributes. It continues the coke tradition from its Vietnam-era "I'd Like to Teach the World to Sing" (yes, that song was originally a coke advertisement, and no, I dont really remember it when it first ran on TV). its been such a long time since coke was making great ads. I'm glad they are again.