Monday, February 5, 2007

all the super bowl ads

marketingvox provides a handy roundup of all the places you can watch the super bowl ads online.

so, what's your favorite? overall, I'd say they were pretty disappointing.

my favorite isn't exactly new - in ran in theaters last summer and has been all over youtube for months now, but I just love it - the coca-cola video game ad. not only does it subvert Grand Theft Auto's unrelenting violence and grittiness celeverly, but it also draws from and further's coke's brand attributes. It continues the coke tradition from its Vietnam-era "I'd Like to Teach the World to Sing" (yes, that song was originally a coke advertisement, and no, I dont really remember it when it first ran on TV). its been such a long time since coke was making great ads. I'm glad they are again.

5 comments:

tina said...

i enjoyed the Dave Letterman/ Oprah commercial. It was short, to the point, and completely unexpected.

~T

diva5377 said...

I really liked the Pepsi pinball ad, just watching the commercial was fun and made the Pepsi brand seem young, fresh, and exciting

jzyo said...

I have to admit that the only one I saw was the Coke one and it did not make me want to run out and buy some Coke.

Elena said...

I liked the Budweiser "Rock, paper, scissors" commercial ... kinda similar to the "crime deterant" one (i think it was Sprint?)

Missy said...

I agree with Marissa. The coke commercial was very creative and unique. Although I have never played grand theft auto I can still draw from this commerical that the aim was to contrast the original violent context of the game. I enjoyed this commercial, I can't say that about any other commercial.